Refund Processing System

Decreased user time-on-task and increased processed requests

My role

  • User research
  • UX design
  • UI design

Client

American Airlines

Platform

Desktop

Timeline

April 2024-Present

Upgraded system for smarter, faster refund handling

SUMMARY

Refund Online Completion System (ROCS) is used by agents to process refund requests. The former database pulled in information from other programs and automated 90% of refunds. Though a small percentage, this still leaves 10,000+ refunds for employees to work manually.

A crucial mainframe transition created the opportunity to rebuild ROCS as R2 and improve the user experience with the goal of making employees more efficient.  

THE SOLUTION

A quick and convenient digital menu

  • All menus are visible
  • “Scroll to top” button for convenience
  • Shortcut to the sides menu

Catered to the guests’ needs

  • Star icon next to popular items
  • Stronger visual hierarchy
  • Seperate vegetarian and gluten-free menus

Landing page redesign

  • Pop-ups integrated into hero section
  • “Order online” and “Make reservation” removed from user flow
USER JOURNEY

I mapped out the user journey of a guest navigating the current online menu to help me identify additional pain points and opportunities for improvement.

KEY ELEMENTS
OF THE SOLUTION

Using my research insights and user journey, I came up with possible solutions and opportunities for improvement. I used a feature prioritization chart to help me plan the order of which features to design were most important to users.

If I was working on a team, I would have collaborated with developers and used this chart to decided which features were feasible.

LO-FI WIREFRAMES

For my wireframes, I used inspiration  from websites I analyzed in my competitive analysis. There were no constraints for this project so I was able to come up with creative solutions to test and validate with users.

Assumptions I made:

  • Users would prefer an interactive menu instead of a PDF
  • Guests would use geolocation
  • People would use the filter feature for dietary needs
  • People would want photos on the menu for every item
  • The restaurant would benefit from promoting a food item on the main menu
APPROACH

As the sole product designer, I lead the design process from end to end.

IMPACT

By understanding the goals and needs of the refund employees, we designed an evolved version of their legacy program to include many of their own suggestions that will allow them to do their job more efficiently.

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